# Mastheads

> Mastheads is an on-demand AI newsroom. You ask for an article and a 9-desk pipeline finds real sources, writes it backed by those sources in your language and country, and delivers it - you publish to your own CMS or export it. An autonomous mode - the newsroom finding and producing stories on its own schedule - is built and being opened account by account. There are seven ways to ask: a single topic, a list of topics, a reusable structure crossed with your own data, a URL you already have, two subjects compared, a ranked list, or a term explained. Publishing is manual: you press Publish, and that click is the review. Unattended publishing is built and in limited release; where it runs, a gate holds back any article that misses its sources floor or fails the editor-in-chief, and says why.

Mastheads is built for publishers, agencies, and niche-site operators who want AI content they can put their real name on: sourced, fact-checked, and verifiable, not the unsourced slop search engines demote. The nine desks run in sequence: Topic Desk, Editorial Desk, Research, Writers Desk, Fact Check, Standards, Editor-in-Chief, Art Desk, Publishing.

## Key facts

- Source-backed by default. Research is a toggle that is ON: the desks find real sources and cite them inline. Turn it off for a faster draft written from the model's knowledge alone, and we ask you to confirm first - that article says on itself that it is not source-backed, in its own language, so it cannot reach your CMS looking like the sourced kind.
- A voice you set per publication: tone, reading level, point of view and audience, plus your own banned words and standing instructions. Every article carries a real, named byline, and each publication names an editor of record who is accountable for it.
- Every article carries an authenticity trace: the sources it used, the checks each desk actually ran, and what the desks could not fix. Open it and verify any article.
- Four delivery targets: WordPress.org, WordPress.com, Ghost, and Draft-only (no site - just get the finished articles).
- Any language and any country. A native newsroom register is curated for 11 countries (DE, SE, NL, GB, US, AU, IN, NO, CH, CA, IE); elsewhere the article is written in the target language plainly, never in an invented local style.
- Site intelligence on every paid plan: Research - on-demand reports on what is worth covering, grounded in live sources and optionally your own Search Console data (10/50/100 reports a month by plan) - and Quorl, a whole-site SEO audit that only crawls a domain you proved you control (2/10/25 audits a month by plan). Neither is on the trial.
- Your content is portable and never locked in: a read-only /v1 API to pull your domains and articles, plus export to Markdown and HTML. WordPress WXR, Ghost JSON and an account-wide archive are planned.
- Compliance: EU AI Act Article 50 disclosure on AI content published without human review, and a visible AI credit on every generated image on both publish paths. An article you press Publish on carries no AI text label, deliberately: your review is the editorial act. A registered U.S. Copyright Office DMCA agent, with a published notice-and-takedown process. GDPR export and account deletion are self-serve from the dashboard; access, correction and other requests are answered at privacy@mastheads.app within 30 days.
- Images: one cover image is drawn per article and carries a visible AI credit. Mastheads never takes a picture from the open web, so there is no stock-image rights question to clear. Asking for a different cover is planned, not built.
- Pricing (USD, billed globally): Starter $99/mo (40 articles, up to 3 sites), Growth $249/mo (120 articles, up to 10 sites), Pro $599/mo (300 articles, up to 20 sites). Past that is a conversation, not a tier. Free 7-day trial: 10 articles, 1 site, no card required.

## Product

- [Mastheads home](https://mastheads.app/): What Mastheads is and the problem it solves.
- [What is an autonomous AI newsroom?](https://mastheads.app/autonomous-ai-newsroom): The category, defined - and how a working one delivers to WordPress and Ghost.
- [How it works](https://mastheads.app/how-it-works): The editorial pipeline, stage by stage.
- [The ways in](https://mastheads.app/ways-in): Every door into the newsroom - the seven ways to ask for an article, plus Find sources, Research and referrals.
- [Pricing](https://mastheads.app/pricing): Plans, the single monthly-pool quota model, and the free trial.
- [About](https://mastheads.app/about): Who builds Mastheads and the editorial stance.
- [Trust](https://mastheads.app/trust): Quality, compliance, and data-ownership commitments.
- [API reference](https://mastheads.app/docs/api): The read-only /v1 content API - four GET endpoints, key auth. It delivers finished articles; it does not generate them.
- [API: authentication](https://mastheads.app/docs/api/authentication): mh_live_ keys, the Bearer and X-Api-Key headers, and revocation.
- [API: rate limits and errors](https://mastheads.app/docs/api/rate-limits): 120 reads/minute per key, the JSON error envelope, and the status-code table.
- [API: GET /v1/editions](https://mastheads.app/docs/api/editions): List your editions with per-status article counts.
- [API: GET /v1/editions/{slug}/articles](https://mastheads.app/docs/api/articles): List an edition's articles with full body HTML, with ?since= for incremental pulls.
- [API: GET /v1/editions/{slug}/articles/{article_id}](https://mastheads.app/docs/api/article): Fetch one article by id.
- [API: GET /v1/editions/{slug}/articles/{article_id}/image](https://mastheads.app/docs/api/article-image): Download an article's featured image.

## Comparisons

- [Alternatives hub](https://mastheads.app/alternatives): Honest, sourced comparisons with other AI content tools.
- [Mastheads vs Autoblogging.ai](https://mastheads.app/alternatives/autoblogging-ai)
- [Mastheads vs Koala AI](https://mastheads.app/alternatives/koala)
- [Mastheads vs Journalist AI (Arvow)](https://mastheads.app/alternatives/journalist-ai)
- [Mastheads vs Byword](https://mastheads.app/alternatives/byword)
- [Mastheads vs Content at Scale (BrandWell)](https://mastheads.app/alternatives/content-at-scale)

## Who it is for

- [For agencies](https://mastheads.app/for/agencies): Run every client's blog without hiring a newsroom.
- [For niche-site operators](https://mastheads.app/for/niche-site-operators): Fill a portfolio of sites without the grind.
- [For publishers](https://mastheads.app/for/publishers): Machine cadence, editorial standard.

## Writing

- [Blog](https://mastheads.app/blog): Field notes on AI content, quality, and running a newsroom.
- [Twenty thousand articles later](https://mastheads.app/blog/twenty-thousand-articles-later): What 20,000+ published AI articles taught us about what breaks at scale - and what we engineered so it wouldn't.
- [Does Google penalize AI content?](https://mastheads.app/blog/does-google-penalize-ai-content): Where AI content actually stands with search.
- [It runs itself. It still answers to you.](https://mastheads.app/blog/runs-itself-but-answers-to-you): Why an autonomous newsroom still needs a named human accountable for it.
- [Publish once. Own everything.](https://mastheads.app/blog/publish-once-own-everything): Why lock-in is a choice you don't have to accept, and how export prevents it.
- [How to keep a website current without writing every post yourself](https://mastheads.app/blog/keep-a-site-current-without-writing-every-post): What actually keeps a publication current, beyond the writing itself.
- [Why so much of the web suddenly reads like nobody's home](https://mastheads.app/blog/nobody-is-home): What got scarce once the cost of producing words fell to zero.
- [A day in the newsroom](https://mastheads.app/blog/a-day-in-the-newsroom): One story followed from a morning idea to a published page.
- [Show your work](https://mastheads.app/blog/show-your-work): Why every article ships with its sources and checks.
- [A masthead is a voice, not just a domain](https://mastheads.app/blog/a-masthead-is-a-voice): Why a recognizable byline and point of view are what readers come back for.

## Optional

- [Terms of service](https://mastheads.app/legal/terms)
- [Privacy policy](https://mastheads.app/legal/privacy)
- [DMCA policy](https://mastheads.app/legal/dmca)
- [System status](https://mastheads.app/status)