Built by operators.
Mastheads is a working editorial pipeline. We did not start out building a SaaS. We built the pipeline because we wanted to run real publications without hiring a newsroom for each.
After running it on our own portfolio for some time, the pipeline got good enough that other site owners started asking if they could use it.
Mastheads is that, available as a product. Same engine. Same quality gates. Same bylines. Configured for your niche, your voice, your site.
Writing was never the hard part of publishing. Choosing what to write, checking the facts, staying consistent across every site, publishing on schedule — that was the hard part. That's what a newsroom does. That's what Mastheads is: a newsroom that runs itself, but answers to you.
A human is responsible for what ships.
Every Mastheads publication has a named editor of record with final say on editorial standards, source policy, and dispute resolution. Customers name their own editor of record at onboarding, credited on every article their site publishes.
How we think about editorial work.
Real bylines, always
Every article ships with a named human editor of record. Bylines map to a real editorial team configuration in your dashboard.
Sources are cited or the article is dropped
Source-thin topics do not get articles. We would rather publish less than fabricate. Quality gates enforce this at scale.
No paywall scraping, ever
We target publicly accessible content, skip known paywalled and aggregator domains, and operate at low volume. We do not deliberately defeat paywalls.
Customer owns content outright
Articles publish into your site and belong to you. No royalty, no licensing, no attribution back to Mastheads required.
Transparency on the engine
Every article carries an authenticity trace in your dashboard — the sources it used, the checks it passed, and the named byline behind it.