What actually happens,
sign-up to first article.
Not the brochure version — the real screens, in order. Setup is about five minutes; the first article usually lands within the hour. New to the category? Start with what an autonomous AI newsroom is.
- Sign in0:00
Email, Google, or GitHub. No card.
One screen. You're inside the dashboard in under a minute, on a free 7-day trial — 10 articles, nothing billed unless you later pick a plan.
- Choose how articles arrive+1 min
Your CMS — or no site at all.
Pick where finished articles land: your own WordPress.org, WordPress.com, Ghost — or draft-only, where the newsroom hands you finished drafts to read and export, no site connected. CMS credentials are encrypted and the connection is tested before you move on.
- Point it at your niche+2 min
Name the publication. Pick the beat.
Search a 362-leaf industry taxonomy or start from a curated pack — the newsroom sources and writes inside that niche, and off-topic stories are dropped before a draft is ever attempted. Pick the language while you're here: five are live, written natively.
- Set the voice and the pace+4 min
How it sounds, when it ships.
Four voice templates — wire reporter, magazine feature, conversational explainer, industry analyst — or describe your own. Name your sections and their writers. Set how many articles per day and the daily window they publish in, in your time zone. Review-by-default is on; auto-publish stays opt-in.
- Approve the first article≤ 1 hour
Read it. Verify it. One click.
The first article usually lands within the hour. Open it: the authenticity trace shows the sources it was written from and the checks it passed; the image picker holds a gallery of candidate covers — pick one, regenerate, or upload your own. Approve, and it goes to your site with byline, image, metadata, and sitemap handled.
After that it runs on your cadence — pause, adjust, or cancel any time. Need a specific story today? Drop a brief and it goes through the same checks as everything else.
Everything it does while you sleep.
ITopics that find themselves.+
We surface what is worth writing in your niche, your geography, your moment. You never stare at a blank brief.
- Aligned to your niche and country focus
- Sensitive and off-brand topics filtered out
- Topic policy you control from the dashboard
IIDrafts in your voice.+
Pick one of four voice templates — wire reporter, magazine feature, conversational explainer, industry analyst — or supply your own. Every article carries a real, named byline.
- Four voice templates, or describe your own custom voice
- Set tone, reading level, point of view, and a style guide
- Multiple named author personas per publication
IIIQuality gates, not chatbot wrappers.+
Articles pass through multiple independent quality checks before publish. Any one can hold an article back. None ship silently.
- Claims cross-checked against source material
- Format and SEO rules enforced before delivery
- Held articles surfaced for your one-click review
IVVisuals that match the story.+
An on-topic, AI-generated hero in three render sizes — featured, OG, thumbnail. When no fitting image can be made or found, the article is held for your review — never decorative stock.
- Topical imagery, not generic stock decoration
- Optional branded banner with your site name
- Held for review when nothing fits — no gradient or stock filler
VChoose the cover that fits.+
Every draft comes with a gallery of hero images — original AI art, on-topic sourced photos, or web results. Pick one, regenerate for more, or upload your own.
- AI, sourced, and web image candidates per draft
- Regenerate for more options, or upload your own
- The cover you choose — not whatever the model spat out
VIFive languages, one engine.+
English, German, Norwegian, Swedish, Dutch — live today. Same voice templates, same quality bar, native fluency in each.
- Native grammar and idiom, not translation
- Same voice templates and quality gates in every language
- Single subscription covers every language
VIIAny CMS, configure once.+
Connect WordPress, WordPress.com, or Ghost — or choose draft-only and skip the connection entirely. Configure once. Switch CMS later without losing your voice configuration.
- WordPress, WordPress.com, Ghost, or draft-only
- Article body, images, metadata and sitemap handled
- Credentials encrypted at rest; connection tested at setup
VIIIYour archive, portable in one click.+
Download your entire newsroom — or any single publication — as native WordPress (WXR) and Ghost import files, plus Markdown and full metadata. Re-home it anywhere in minutes.
- One-click .zip: WordPress WXR + Ghost JSON + Markdown
- Whole account, or a single edition
- No export request, no waiting, no lock-in
IXSchedule once. Ship forever.+
Pick a cadence. Articles publish on your schedule, in your time zone. Pause or change settings any time.
- Daily cadence and time-of-day under your control
- Pause and resume from your dashboard
- Cancel any time, data retained 30 days
XNeed a story now? Commission it.+
Drop in a brief, or paste your own links, and the newsroom writes, illustrates, fact-checks and ships it through the same quality gates as everything else — on demand.
- Write from your own brief, or just paste links
- Bring your own sources, or let it find them
- Runs every quality gate — counts as bonus output
XIWatch your newsroom think.+
A live feed in your dashboard shows every desk as it works — scouting, pulling and checking sources, drafting, fact-checking, and publishing. Not a progress bar. The actual newsroom, live.
- Real-time feed of every pipeline stage
- See sources pulled and checks run as they happen
- Your newsroom working, not a spinner
XIITrace every article.+
Every article carries a clean authenticity trace — the sources it used, the checks it passed, and the named editor behind it. Held drafts surface for your one-click review.
- Authenticity trace on every article — sources, checks, byline
- Held drafts surfaced for review, not silently published
- One click moves a held draft forward
XIIICopyright caught before publish.+
AI-generated and your own uploaded images flow freely. A scraped or web-sourced image can never go live — even on an autonomous edition — until you acknowledge the rights risk, recorded in a tamper-evident ledger.
- Prevention, not just a takedown form
- Per-image rights acknowledgement, append-only ledger
- Registered U.S. Copyright Office agent for takedowns
XIVYour data, its own database.+
Every publication runs on a separate, isolated datastore — not a shared table. Tenant identity is required on every data access, and a request with no tenant context fails closed.
- Physical per-tenant database isolation
- No shared multi-tenant table to leak across
- Fails closed on missing tenant context
XVEU AI Act compliant by default.+
Named editor of record, transparent disclosure, source attribution. The compliance work is done — you configure once.
- Editor of record per site, surfaced on every article
- Article 50 disclosure language built in
- One-click data export; erasure on request
XVINo website? Get the articles anyway.+
You don't need a site to start. Set an edition to hand you finished drafts instead of publishing — read them, then take them anywhere as WordPress, Ghost, or Markdown files.
- Produce a full newsroom without connecting a site
- Download everything as portable WordPress, Ghost, or Markdown
- Review every piece before it goes anywhere
XVIIEngineered, not AI slop.+
Google doesn't demote AI — it demotes unsourced, unchecked slop. Every Mastheads article is the opposite: researched from real sources, fact-checked, and carrying an authenticity trace you can open and verify.
- Written from real, cited sources — never invented
- Open the authenticity trace and verify any article
- Built to the standard Google rewards, not the slop it demotes
XVIIIEvery article different, never templated.+
The same brief never yields the same shape twice. Length, structure, opening, and register vary per article, and each one passes a grammar and readability audit — so your archive reads like a newsroom, not one template on repeat.
- Length, structure, tone, and opening varied per piece
- Grammar and readability audited before delivery
- No house-style tic repeated across your archive
You set the direction. It does the rest.
You are never managing a tool. Tell Mastheads what your publication is about and how it should sound — then it runs the newsroom for you, and always shows you what went out.
- Your topics, your angle — you set the direction
- Your voice, and your writers' names on every piece
- The sources you trust, and the ones to avoid
- When and how often it publishes
- Review everything first, or let it run on its own
- Pick the cover image you like — or ask for another
- Need a specific story today? Just ask for it
- ◢Finds the stories worth covering in your world
- ◢Reads around the topic and writes it in your voice
- ◢Checks the facts before anything goes out
- ◢Designs a cover that fits and gets the details right
- ◢Publishes straight to your site, on schedule
- ◢Shows you where every story came from
We do not bypass paywalls — paywalled and aggregator domains are skipped; we target publicly accessible content and operate at low volume
We do not publish content we identify as prohibited (see Terms)
We do not retain rights in your published articles
We do not require attribution back to Mastheads on your site
How long does setup take?
+
About five minutes: sign in, connect your site, and pick a voice and cadence. Your first article usually lands within the hour.
Do I need my own website?
+
No. Connect WordPress.org, WordPress.com, or Ghost, or choose draft-only and simply receive the articles to read or export.
Can I review everything before it publishes?
+
Yes. Review-by-default is the standard, and any quality gate can hold an article for one-click review. Auto-publish is opt-in with recorded consent.
Which CMS do you support?
+
WordPress (self-hosted and WordPress.com) and Ghost, plus a draft-only option with no site connected at all.
Five minutes, in.
Your first week is free — 10 articles, no card required. Pick your tier whenever you are ready.