Sign up and write.
The rest is the newsroom.
Not the brochure version - what actually happens between asking for an article and publishing one. No site required to start. New to the category? Start with what an autonomous AI newsroom is.
From nothing to a published article.
- Sign up
Google, email and password, or a one-time link.
One screen and you are inside, on a free 7-day trial with 10 articles. None of the three doors asks for a card, and nothing is billed unless you later choose a plan.
- Tell it who you are
Have a website? We read it. Don't? You write anyway.
Give it a web address and we read the site, then set the newsroom up from what we found - the name, the language and country, the topics it already covers, even the CMS it runs on. You correct all of it before anything is created. Without a website there is nothing to read, so you set the language, the length, the voice and whether articles carry an image, and write from your profile from day one.
- Ask for an article
One field. Type a line, get an article.
There is no mode to pick first - the desk reads what you typed. One line is one article; add a row and it is one article per row. Whichever way in you use, it is the same nine desks and the same checks behind it.
- Read what it did
The sources, the checks, and the checks it failed.
Every article carries its own record: the sources it was written from, named, and each check that ran - including any it did not pass, marked in amber with the measurement written out. An article can arrive with a known flaw attached rather than being quietly held back or quietly passed. None of it is asserted; it is what the desks recorded.
- Publish or export
You press Publish. That press is the review.
Send it to WordPress or Ghost with its byline, its image and its metadata - or connect nothing at all and take it as Markdown or HTML. A connected site is never required to get your work out.
Seven ways to ask, one newsroom behind them.
They differ only in how the brief is put together. After that it is the same desks, the same sourcing and the same checks, whichever door you came through.
A topicone keyword or headline → one article
Type one line. Give it a keyword rather than a headline and the desk settles on the headline the article will be sourced to before a word is written - a real editorial decision, taken up front.
A listone article per row
Add rows and each becomes its own article. Any row can carry its own outline and the writer keeps it, sub-headings included. Worth knowing: a run of ten is ten full generations, not one cheap batch - the desks run per article.
A structure you reuseyour shape × your values → the set
Save a shape once - the sections, what each is for, roughly how long - then cross it with a table of your own values and generate the whole set. The value tables are saved separately and load into any run.
A URL you publishedrefreshed, rewritten, or beaten
Point it at a page you already have. Pages are fetched and shown to you before a generation is spent - the headline we found, the domain, the word count, the date - and one we could not read is named and left out rather than written against. You can pull the list straight from your sitemap, narrowed by path and by how long since a page was touched.
Two subjectsone comparison that picks a side
Name two things and get one comparison. This is one of the two ways in that has been run all the way to a finished article rather than verified up to dispatch.
A subject and a countone ranked list
A rundown, in the shape a ranked list wants, over the same sourcing and the same checks as everything else.
A term to explainone definition piece per term
Type one term and it is one piece; add a line and it is one article per term. There is nothing to classify first - the surface reads what you typed, the same way the front door does.
There is an eighth door that is not a shape at all: Find sources searches the web first and shows you what survived, with the reason each one ranked - then you tick the ones you want and write from those. And nothing you typed is thrown away by navigating: leaving a surface with work on it offers to save the list. See how it works
It can also run without being asked.
The nine desks run once when you ask, then stop. A domain's autonomous newsroom runs on a schedule once you finish its setup in Newsroom and turn it on - we're opening that up account by account right now.
It is a setup you finish rather than a switch you flip, and it is built around a real website - which is why the on-demand side above needs no site at all and this side does.
- A website we can readthe scan is how a newsroom is born - no hand-typed sites
- An editor of recorda named human who is accountable, because nobody reads these before they publish
- The topics you coverread off your own site, corrected by you
- At least one scheduled timewhen it should file
A CMS connection is never required, even here - drafts-only is a full mode.
Everything it does while you sleep.
ITopics that find themselves.+
We surface what is worth writing in your niche, your geography, your moment. You never stare at a blank brief.
- Aligned to your niche and country focus
- Domains you never want cited are never fetched
- Up to five keywords per topic, steering what it searches
IIDrafts in your voice.+
Set the voice per publication - tone, reading level, point of view and audience, plus your own banned words and standing instructions. Every article carries a real, named byline.
- Set tone, reading level, point of view, and audience
- Your own banned words and standing instructions
- Named authors and one editor of record per publication
IIIQuality gates, not chatbot wrappers.+
Articles pass through multiple independent quality checks before publish. Any one can hold an article back. None ship silently.
- Claims cross-checked against source material
- Format and SEO rules enforced before delivery
- Held articles surfaced for your one-click review
IVA cover drawn for the story.+
Every article gets its own hero image, drawn for that piece rather than pulled from a stock library, and stored on our CDN so it stays reachable for as long as the article lives.
- One original cover per article, never stock
- A visible AI credit wherever it publishes
- Ask for another one - coming soon
VAny language, one engine.+
Write in any language, for any country. The newsroom register is tuned per country - German quotation marks, Swedish that ends on the last fact - not translated English.
- Any language, any country
- Native newsroom register curated for 11 countries
- Single subscription covers every language
VIAny CMS, configure once.+
Connect WordPress, WordPress.com, or Ghost - or choose draft-only and skip the connection entirely. Configure once. Switch CMS later without losing your voice configuration.
- WordPress, WordPress.com, Ghost, or draft-only
- Article body, image and metadata handled
- Credentials encrypted at rest; connection tested at setup
VIIYour archive, never locked in.+
Read your domains, your articles and their images straight from your own code through the read-only /v1 API, take any article as Markdown or HTML, or download one archive of everything the account owns, self-serve, any time from Settings. WordPress WXR and Ghost JSON exports are still coming.
- Read it all from your own code - the v1 API is live
- Any article as Markdown or HTML, no request, no waiting
- Whole-account archive - self-serve from Settings; WordPress WXR and Ghost JSON still coming
VIIISchedule once. Ship forever.+
Set the times and a domain's newsroom files on its own schedule, in your time zone. Turn a domain off and it stops; turn it back on and it resumes. We're opening that up account by account right now.
- Daily cadence and time-of-day under your control
- Enable or disable a domain whenever you want
- Cancel any time, data retained 30 days
IXNeed a story now? Commission it.+
Drop in a brief, or paste your own links, and the newsroom writes, illustrates, fact-checks and ships it through the same quality gates as everything else - on demand.
- Write from your own brief, or just paste links
- Bring your own sources, or let it find them
- Runs every quality gate - counts as bonus output
XWatch your newsroom think.+
A live feed in your dashboard shows every desk as it works - scouting, pulling and checking sources, drafting, fact-checking, and publishing. Not a progress bar. The actual newsroom, live.
- Real-time feed of every pipeline stage
- See sources pulled and checks run as they happen
- Your newsroom working, not a spinner
XITrace every article.+
Every article carries a clean authenticity trace - the sources it used, the checks it passed, and the named editor behind it. Held drafts surface for your one-click review.
- Authenticity trace on every article - sources, checks, byline
- Held drafts surfaced for review, not silently published
- One click moves a held draft forward
XIIA registered agent for takedowns.+
Mastheads is registered with the U.S. Copyright Office as a DMCA agent, with a published notice-and-takedown process. Generated covers carry a visible AI credit, so what is machine-made says so on the page.
- Registered U.S. Copyright Office DMCA agent
- A published notice-and-takedown route
- AI-generated covers are credited as such
XIIIBuilt for the disclosure rules.+
A named editor of record on every domain, a visible AI credit on every generated image, and an article nobody read before publishing carries both a machine-readable marker and a visible label. An article you publish yourself does not - your click is the review.
- A named editor of record, accountable per domain
- Generated images always carry a visible AI credit
- Unattended publishing labels itself; your own publish is your review
XIVNo website? Get the articles anyway.+
You don't need a site to start. Write on demand and take the finished articles away as Markdown or HTML - drafts-only is a complete way to use this, not a downgrade.
- Produce a full newsroom without connecting a site
- Export any article as Markdown or HTML
- Review every piece before it goes anywhere
XVEngineered, not AI slop.+
Google doesn't demote AI - it demotes unsourced, unchecked slop. Every Mastheads article is the opposite: researched from real sources, fact-checked, and carrying an authenticity trace you can open and verify.
- Written from real, cited sources - never invented
- Open the authenticity trace and verify any article
- Built to the standard Google rewards, not the slop it demotes
XVIEvery article planned from its own subject.+
Unless you pin a fixed section structure yourself, the writer plans the sections from the subject, article by article - so two pieces on one topic do not arrive built the same way. How hard each one reads is measured against the level you asked for, and the number is shown on the article.
- Sections planned per article, unless you pin a structure
- Readability measured, and a miss shown in amber rather than hidden
- No house-style tic repeated across your archive
You set the direction. It does the rest.
You are never managing a tool. Tell Mastheads what your publication is about and how it should sound - then ask, and read back exactly what it did.
- Your topics, your angle - you set the direction
- Your voice, and your writers' names on every piece
- The sources you trust, and the ones to avoid
- How many sources an article has to stand on
- Whether it publishes to your site or you export it
- Need a specific story today? Just ask for it
- ◢Reads around the topic and writes it in your voice
- ◢Checks the facts against the sources it used
- ◢Draws a cover that fits the piece
- ◢Writes the metadata your CMS wants
- ◢Shows you where every story came from, and what it could not fix
We do not bypass paywalls - paywalled and aggregator domains are skipped; we target publicly accessible content and operate at low volume
We do not publish content we identify as prohibited (see Terms)
We do not retain rights in your published articles
We do not require attribution back to Mastheads on your site
How long does setup take?
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There is nothing to set up before your first article - sign up and write. Building a newsroom around your own website takes longer, because we read the site first and you confirm what we found.
Can I just ask for a specific article?
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Yes - that is the front door. The dashboard opens on one field. Type a topic and you get one article; add rows and you get one per row; point it at a URL you already published and it comes back refreshed, rewritten, or written to beat it. Same desks, same sources, same checks.
Do I need my own website?
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Not to write. You can sign up with no site at all, write from your profile and export what comes back. A website is only required for the autonomous newsroom, because that is built around a real site and we have to be able to read it.
Can I review everything before it publishes?
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Yes, and that is the default. You press Publish on an article and that press is the review. Auto-publish is opt-in per domain and belongs to the autonomous newsroom, which we are opening account by account.
Which CMS do you support?
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WordPress (self-hosted and WordPress.com) and Ghost, plus a draft-only option with no site connected at all.
Ask it for one article.
Your first week is free - 10 articles, no card required. Pick your tier whenever you are ready.