A voice that's yours, under a byline that's real
Every edition writes in a voice you set - tone, reading level, point of view - and publishes under a real named byline, in five languages with the same voice system in each.
Four voice templates, or write your own
Pick from four voice templates - Wire reporter, Magazine feature, Conversational explainer, Industry analyst - each built for a different register and pace.
None of the four fit what you have in mind? Describe your own voice instead and the newsroom writes to that description from the first article.
Every dial is yours
Tone, reading level, point of view, and a style guide are all yours to set - dial them until an article reads like your publication wrote it, not a generic model with the volume turned down.
Real named bylines
Articles publish under a real named byline, never an anonymous staff tag, and every article carries the named editor of record who reviewed it.
Run multiple author personas per publication - different sections or beats can read under different names, each with its own byline.
Five languages, one voice system
Mastheads writes in English, German, Norwegian, Swedish, and Dutch, with the grammar and idiom of a native speaker in each - not a translation run through afterward.
The same voice system - templates, dials, bylines - carries into every language an edition runs, so a German edition and an English edition read with equally deliberate craft.