We surface what is worth writing in your niche, your geography, your moment. You never stare at a blank brief.
Pick one of four voice templates — wire reporter, magazine feature, conversational explainer, industry analyst — or supply your own. Every article carries a real, named byline.
Articles pass through multiple independent quality checks before publish. Any one can hold an article back. None ship silently.
An on-topic, AI-generated hero in three render sizes — featured, OG, thumbnail. When no fitting image can be made or found, the article is held for your review — never decorative stock.
Every draft comes with a gallery of hero images — original AI art, on-topic sourced photos, or web results. Pick one, regenerate for more, or upload your own.
English, German, Norwegian, Swedish, Dutch — live today. Same voice templates, same quality bar, native fluency in each.
Connect WordPress, WordPress.com, or Ghost — or choose draft-only and skip the connection entirely. Configure once. Switch CMS later without losing your voice configuration.
Download your entire newsroom — or any single publication — as native WordPress (WXR) and Ghost import files, plus Markdown and full metadata. Re-home it anywhere in minutes.
Pick a cadence. Articles publish on your schedule, in your time zone. Pause or change settings any time.
Drop in a brief, or paste your own links, and the newsroom writes, illustrates, fact-checks and ships it through the same quality gates as everything else — on demand.
A live feed in your dashboard shows every desk as it works — scouting, pulling and checking sources, drafting, fact-checking, and publishing. Not a progress bar. The actual newsroom, live.
Every article carries a clean authenticity trace — the sources it used, the checks it passed, and the named editor behind it. Held drafts surface for your one-click review.
AI-generated and your own uploaded images flow freely. A scraped or web-sourced image can never go live — even on an autonomous edition — until you acknowledge the rights risk, recorded in a tamper-evident ledger.
Every publication runs on a separate, isolated datastore — not a shared table. Tenant identity is required on every data access, and a request with no tenant context fails closed.
Named editor of record, transparent disclosure, source attribution. The compliance work is done — you configure once.
You don't need a site to start. Set an edition to hand you finished drafts instead of publishing — read them, then take them anywhere as WordPress, Ghost, or Markdown files.
Google doesn't demote AI — it demotes unsourced, unchecked slop. Every Mastheads article is the opposite: researched from real sources, fact-checked, and carrying an authenticity trace you can open and verify.
The same brief never yields the same shape twice. Length, structure, opening, and register vary per article, and each one passes a grammar and readability audit — so your archive reads like a newsroom, not one template on repeat.
Real numbers from a production engine that runs continuously. The big counter below ticks at the engine's actual word rate. The sparkline shows publish activity through the day.
↑ Mastheads vs generic AI writing tools · freelance writers · DIY in-house
Google doesn't penalize AI — it demotes the unsourced, unchecked slop most tools churn out. Every Mastheads article is built to the opposite standard, and you can prove it on each one.
Source attribution · fact-checking · human oversight · transparency — the exact signals Google's 2026 updates reward, and the ones slop can't fake.
see a real article, labeledEvery article is researched from real, cited sources — never invented from thin air.
Each article carries an authenticity trace showing exactly where it came from. Open it and verify before anything ships.
Independent fact-validation runs before an article is delivered — not bolted on afterward.
Review by default. Nothing publishes without your sign-off, unless you explicitly choose otherwise.
An EU AI Act disclosure rides on every piece — readers and search engines always know what they're reading.
Email, Google, or GitHub. No card. Connect in a click, or paste a link and key for WordPress.org or Ghost.
One paragraph of niche, one voice template, six section names. Done.
Your first article usually lands within the hour — then on your cadence, automatically.
Everything we publish is also available through a read-only API and a one-click export. Point your own site, app, or automation at it and pull new pieces on your schedule, with full HTML, images, and metadata.
curl https://api.mastheads.app/v1/editions \
-H "Authorization: Bearer mh_live_..."Solo publishers · niche site owners
SEO agencies · small publications
Agencies running multiple client publications
Mastheads runs a complete editorial pipeline for your publication. It finds the topics worth covering in your niche, drafts each article in your voice with a real named byline, runs it through independent quality and fact-check gates, attaches an on-topic image, and publishes to your CMS on your schedule. You configure it once, and it ships while you sleep.
Signup is free — no card required. Your 7-day trial includes 10 articles on one site with the full editorial toolkit, same trial for everyone. When the week ends (or your 10 articles are spent), your newsroom pauses until you pick a plan ($99 Starter, $249 Growth, or $599 Pro). Nothing is ever charged unless you choose one — trial overage is hard-capped, so there are no surprise charges. If you want more articles during the trial, you can buy one-time $3 article credits that never expire and carry into whichever paid plan you pick.
Claim the slot back, right from the article: delete a published article and file a claim within 7 days of publish, or pick the defect reason when rejecting a draft in review mode. Every claim is human-reviewed; a verified quality defect returns the slot as an article credit that never expires. Preference rejects don't qualify — articles count toward your quota when they're delivered, draft or published alike.
Article generation pauses when you hit your monthly cap — nothing is silently billed. You can buy extra articles anytime at $3 each (one-time credits that never expire and carry across months), enable prepaid auto-top-up, or upgrade tier from your billing portal. There is no daily cap: your quota is one monthly pool, and your sites draw from it however your schedule needs. Quota resets at the start of each billing month.
Yes. From your dashboard you set a custom voice (or pick a template), tone, audience, your beats, preferred and banned sources, priority and avoided topics, and more. Every paid plan gets the full editorial toolkit — plans differ on volume and support, not features. The engine adapts to your editorial choices.
We support WordPress.org, WordPress.com, and Ghost, plus draft-only if you don't run a site. The article body, images, metadata, and sitemap are all handled, credentials are encrypted at rest, and the connection is tested at setup. You can switch CMS later without losing your voice configuration, and your content is always portable — pull it through the read-only v1 API or export everything in one click as WordPress WXR, Ghost JSON, Markdown, and HTML. Custom CMS integrations are available on the Enterprise tier.
English, German, Norwegian, Swedish, and Dutch are live today — native grammar and idiom rather than translation, with the same quality bar held in each language. The same voice templates, fact-check gates, and named bylines apply whichever language an edition writes in, and different editions on one account can each run in a different language. One subscription covers every language.
Articles are written from scratch using source material as reference, not copy. Every article passes quality validation before publish. We measure and minimize overlap with existing public content.
Yes. Articles publish into your site and belong to you. No royalty, no licensing, no attribution back to Mastheads required.
Each publication has a named editor of record, and EU AI Act Article 50 disclosure plus source attribution are built in. Articles carry real, named bylines, and GDPR data export and erasure are available on request.
Yes. Every paid plan already runs multiple sites — Growth up to 5, Pro up to 20. Enterprise goes beyond that: uncapped sites and volume, custom integrations, white-label published editions (your masthead, domain, and branding), custom CMS targets, and SLA terms available on request. From 500 articles a month. Email us directly.
You set how many articles each section should publish per day. That number is the maximum — the engine fills it as far as real news allows, and on thin-news days it publishes fewer rather than fabricate. So output varies: some days a section is full, some days lighter. If you feel it has materially underdelivered for reasons within our control, contact us and we'll make it right, typically with article credits.
Yes. One click in the billing portal. Article generation stops at the end of your current billing period. Your data is retained for 30 days after cancellation in case you change your mind, per our Privacy Policy — and you can export your full archive at any time.
Yes. Every article is available through a read-only API and a one-click export in WordPress, Ghost, Markdown, and HTML formats, with all images. The API needs an active subscription or trial, but your export is always downloadable from your dashboard, including from the cancel screen. Your content is never locked in.
Spin up your publication today. The first week is free — 10 articles, no card. Walk away any time.