What is an autonomous AI newsroom?
Software that runs a complete editorial operation on its own: it finds the topics worth covering in your niche, writes each article in your voice under a named byline, fact-checks the claims against cited sources, illustrates it, and publishes to your CMS — WordPress or Ghost — on your schedule.
It is a different category from an AI article generator. A generator waits for your keyword and returns one draft; a newsroom runs the whole desk — discovery, writing, verification, art, and delivery — day after day, without a brief. Mastheads is a working autonomous AI newsroom: a staged pipeline of editorial agents with independent quality gates that can hold any article back for human review, refined across more than 20,000 published articles. You review everything by default; auto-publish is opt-in.
A generator makes articles. A newsroom runs a desk.
Most AI writing tools are generators — useful, but the operation stays yours. The category difference is who carries the work.
- —Waits for you to bring a keyword or brief
- —Returns one draft, then stops
- —One template and register, article after article
- —Verifying the claims is your job
- —You carry the draft to your CMS yourself
- —No schedule — it runs when you do
- Finds the stories worth covering in your niche — no brief
- Runs the whole desk: research, writing, checks, art, delivery
- Every article draws its own length, structure, and opening
- Claims are checked against the cited sources before delivery
- Publishes to WordPress or Ghost with byline, image, and metadata
- Keeps your cadence — daily, in your time zone, while you sleep
Engineered, not generated.
The reason AI content reads as slop is that most of it comes off one template with no checks. This newsroom was refined across more than 20,000 published articles, and every piece moves through a staged pipeline where independent gates can stop it. Watch it run, then see what each layer does.
Watch it work.
Every article moves through the same steps before it reaches your site. Hover any step to see what it does.
Seeded per-article variation
Every article draws its own profile — length target, structure, opening style, reading level — from its own seed. Two articles in the same section on the same day still read as two different pieces of writing, not one template run twice.
Grammar and readability audit
Each draft passes a grammar and readability pass tuned to the publication's register, and a vocabulary shaper keeps the tell-tale AI phrasings out of the text.
Non-source links stripped
Any outbound link that doesn't point at one of the article's own cited sources is removed before publish — an injected URL cannot ride a source document into your site.
Gates that can say no
Independent quality and fact-check gates sit between the draft and your site. Any one of them can hold an article back for your one-click review. Nothing ships silently.
An authenticity trace on every article
Open any article and see the sources it used, the checks it passed, and the named editor behind it. Verifiable, not asserted.
- length target
- 520 words
- opening
- direct answer
- structure
- numbered steps
- reading level
- grade 8
- length target
- 780 words
- opening
- scene-setting
- structure
- narrative flow
- reading level
- grade 10
- length target
- 940 words
- opening
- analytical lede
- structure
- Q&A subheads
- reading level
- grade 11
Illustrative draws — the dials are real. Each article's profile comes from its own seed.
Built where the others stopped.
Five languages, natively
English, German, Norwegian, Swedish, and Dutch — written with native grammar and idiom, not run through translation. The same voice templates and the same quality bar in every language, on one subscription.
A niche engine, not a keyword box
Pick your publication's niche from a 362-leaf industry taxonomy — or a curated pack — and the newsroom sources, filters, and writes inside it. Off-topic stories are dropped before a draft is ever attempted.
Named bylines and a paper trail
Articles run under real named author personas you define — never a generic AI label — and every piece carries its authenticity trace: sources, checks, and the editor of record.
Your CMS, handled.
Connect WordPress.org, WordPress.com, or Ghost — or connect nothing and receive finished drafts to read and export. Either way the whole delivery is done for you.
And your content is never locked in: pull everything through the read-only /v1 content API or export the lot in one click — WordPress WXR, Ghost JSON, Markdown, and HTML, images included.
- Article body, formatted for your theme
- On-topic hero image in three render sizes
- Metadata, tags, and SEO fields
- Sitemap updated, search engines pinged
- Named byline and AI disclosure where required
Autonomous, accountable.
Review-by-default is not a limitation — it is the point. You stay the editor of record; auto-publish is opt-in with recorded consent, and AI content published without human review carries the EU AI Act Article 50 disclosure. And some lines we simply don't cross:
We do not bypass paywalls — paywalled and aggregator domains are skipped
We do not publish content we identify as prohibited (see Terms)
We do not retain rights in your published articles
We do not lock your content in — export or pull everything by API, any time
We do not promise traffic or rankings — nobody honestly can
What is an autonomous AI newsroom?
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An autonomous AI newsroom is software that runs a complete editorial operation on its own: it discovers the topics worth covering in a publication's niche, writes each article in the publication's voice under a named byline, fact-checks the claims against cited sources, attaches an on-topic image, and publishes to a CMS on a schedule. The operator sets the direction — niche, voice, cadence — and reviews the output; the newsroom does the daily work.
Can AI run a full newsroom for WordPress or Ghost?
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Yes. Mastheads runs a complete editorial pipeline and delivers finished articles to WordPress.org, WordPress.com, or Ghost — body, hero image, metadata, and sitemap handled — or hands you drafts with no site connected at all. Every article arrives under a named byline with review-by-default: you approve each piece, or opt in to auto-publish with recorded consent. Setup is about five minutes.
How is it different from an AI article generator?
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A generator waits for your keyword and returns one draft — the research, verification, and publishing stay your job. A newsroom runs the whole desk: it finds the stories itself, writes them, checks the claims against sources, illustrates them, and delivers them to your CMS on a schedule. The difference is who carries the operation. With a generator, you do. With a newsroom, you direct it.
Do the articles all sound the same?
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No — that is engineered against. Every article draws its own seeded profile: length target, structure, opening style, and reading level vary per piece, so a section never reads as one template on repeat. Four voice templates (or your own described voice) set the register, and a grammar, readability, and vocabulary pass keeps AI phrasings out. The engine has been refined across more than 20,000 published articles.
Which languages can it write natively?
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English, German, Norwegian, Swedish, and Dutch — live today. Articles are written with native grammar and idiom in each language, not translated from English, with the same voice templates and quality gates. One subscription covers every language.
Is it fully hands-off?
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It runs itself — but review-by-default is the standard, and that is deliberate. Independent quality gates can hold any article back for your one-click review, and nothing ships silently. Auto-publish is available as an opt-in with recorded consent, and AI content published without human review carries the EU AI Act Article 50 disclosure. You stay the editor; the newsroom stays accountable to you.
Your newsroom, staffed by tonight.
Free 7-day trial — 10 articles, no card. Point it at your niche and read what comes back.