Narrower is the feature

For the first stretch of Mastheads' life, it was a general-news engine. I ran it across my own network of sites, it found the day's stories, wrote them, checked them, and published. It worked.

But almost everyone I showed it to asked the same question, in slightly different words:

"Can it just do my niche?"

Cars. Cats. Local property. A trade publication for an industry most people have never heard of. What they were telling me, over and over, was that they did not want a general-purpose AI writer that covers everything and specializes in nothing. They wanted a newsroom for their subject.

This week, that shipped.

Here is what "specialize" actually means, because it is more than a dropdown.

When you pick your niche, the engine changes how it works, not just how it labels the output. It scouts topics on your beat instead of the general news cycle. It pulls sources that fit the subject. It builds the right sections for that kind of publication, seeded from a content pack so you are not staring at a blank masthead on day one. The taxonomy behind the picker covers hundreds of specific subjects, so "your niche" usually means your actual niche, not the nearest broad category.

Everything that makes the output trustworthy stays exactly where it was. Each article is drafted in your voice under a real named byline. Independent quality gates fact-check the claims against the sources and can hold any article back for a one-click human review - review-by-default is still the standard, and auto-publish is still opt-in. Five languages, native grammar in each. Publish to WordPress or Ghost, or set the edition to hand you finished drafts with no site connected at all.

The reason this matters is the same reason I built Mastheads the way I did. A general-purpose writer will cover anything you point it at, which sounds like a strength until you try to run a publication with it. A publication has a beat. Content off the beat is noise with your name on it. A newsroom that knows its subject makes better calls about what to cover, what to leave alone, and how to write it, the same way a human editor on a specialist desk does.

Narrower turned out to be the feature.

If you publish in a specific niche - and especially if you have looked at AI content tools before and walked away because the output felt generic - I would like you to try this one. Point it at your subject and see what a newsroom with a beat produces.