A BrandWell alternative built to publish.
Mastheads is built to run the publishing operation: finding what is worth covering, researching it, writing from real sources, checking the claims and publishing 40 to 300 articles a month in your publication's voice.
Content at Scale writes fast, SEO-scored articles and can publish them to WordPress on autopilot, inside a company now built primarily around buyer-intent data. Mastheads starts with the newsroom.
I have watched a tool I depended on turn into something else. Content at Scale was a writer; the company it lives inside now sells buyer-intent data first. I built one thing and kept it that thing: a newsroom that runs your publication.
Mastheads starts with the publishing operation.
By default, a Mastheads article begins with sources, goes through claim-level checks and finishes with the sources attached. If something cannot be verified, the article says so. If nobody reviews an AI-published piece, Mastheads discloses that too.
Content at Scale's own page describes research built from real-time SERP analysis and generation aimed at reading as human: 2,000+ word articles from a keyword, video, podcast, URL or document in about five minutes, checked afterward by a separate AI Detector tool. RankWell, its current writer, scores every article on-brand and can publish it to WordPress on autopilot, sitting behind a homepage that now leads with tracking buyer intent. Mastheads is built around the publishing operation itself.
Mastheads vs BrandWell.
Publishing automation, sourcing, fact-checking, languages and ownership, side by side.
Articles a month
Languages
Runs autonomously on a schedule
Fact-checked against cited sources
Unresolved verification shown on the article
Sources on the finished article
Approach to AI detection
Human editor of record / named byline
Direct CMS publishing
Review before publish
AI credit on generated images
EU AI Act disclosure for unattended publishing
GDPR / CCPA data rights
Registered DMCA agent
Output ownership
Portable export
Positioning
Compared against publicly available BrandWell product and pricing information. Last checked September 2026. Features and limits can change. Sources: Content at Scale homepage, BrandWell homepage, BrandWell pricing (contentatscale.ai/pricing redirects here), BrandWell Terms of Service, BrandWell Privacy Policy. All product names and brands are the property of their respective owners.
Built like a newsroom, not just a content tool.
Sourced by default
By default, every article begins with real sources. Those sources are checked for the story, date and substance before writing begins. If a topic cannot be properly sourced, it is dropped rather than padded.
With Research on, no source means no article.
A real editor of record
Nothing publishes anonymously. Each article carries a real named byline and a human editor of record, accountable for editorial standards, source policy, and disputes - the person whose name is on the door.
Review by default; auto-publish you can defend
Every claim is checked against its sources and the result is written on the article, and nothing ships silently. Auto-publish is opt-in and runs the very same checks - trustworthy when it's unattended, not merely unchecked.
Compliance built in, not bolted on
EU AI Act Article 50 disclosure on anything published unattended, self-serve GDPR export and account deletion with access and correction on request, a registered DMCA agent, and cover images we draw rather than take off the open web, so there is no stock-image rights question to clear - standard on every plan.
A newsroom in any language
Any language, for any country - written in its own grammar and idiom rather than translated, held to the same quality bar, all under one subscription. Where we curate a local newsroom register, it takes that too.
Your content, never locked in
A pull API, and one-click export to WordPress WXR, Ghost, and Markdown with every image. You own the articles outright - no royalty, no attribution back to us.
Under the hood: it discovers stories in your niche, writes them in your voice, fact-checks against sources, illustrates, and publishes to your CMS, on your schedule.
How it worksCommon questions
Is Mastheads a good Content at Scale alternative?+
What is the difference between Mastheads and Content at Scale?+
Is Content at Scale the same as BrandWell?+
Does Content at Scale still write blogs?+
Does Mastheads fact-check AI-generated content?+
Can Mastheads write content in multiple languages?+
Does Mastheads publish directly to WordPress and other CMS platforms?+
Does Mastheads have an AI detector?+
Put your name on it.
10 articles. Seven days. No card. See what Mastheads publishes for your site.