A newsroom that didn't pivot away from you.
BrandWell is the current name of Content at Scale, and the rename came with a change of job. The homepage now sells finding active buyers in your market; the AI blog writer many customers originally bought is no longer the point of the product. It never had a source-based fact-check or a named byline behind it either. Mastheads is a focused autonomous newsroom that isn't going anywhere, built to an editorial standard from day one.
BrandWell's two honest problems are its direction and its depth: the product moved to a brand-growth / intent-data suite and de-emphasized blog writing, and the writing quality it left behind drew mixed reviews. It leans on an AI-detector and humanizer, detection-avoidance, rather than fact-checking claims against sources, and there's no review hold or editor of record.
The tape.
Fact-checked against cited sources
Holds an article for human review
Real named byline / editor of record
Auto-publishes to WordPress + Ghost
Runs autonomously on a schedule
Native languages
EU AI Act disclosure · GDPR rights · DMCA agent
You own it + one-click export
Positioning
- A tool whose entire focus is running your publication, not one that pivoted toward intent data and go-to-market tooling.
- Fact-checking against sources and a real byline, instead of an AI-detector and a humanizer.
- Autonomous discovery and scheduled publishing to Ghost, WordPress, or draft-only, with a clean export you own.
- EU AI Act disclosure and a registered DMCA agent built in; self-serve GDPR export and account deletion.
What you get that BrandWell doesn't.
Sourced, or it doesn't ship
Every article is written from cited sources and cross-checked against them before delivery. A judge vets each source for the specific story - right event, right dates, real substance - and a topic that can't be properly sourced is dropped, not padded. No source, no article.
A real editor of record
Nothing publishes anonymously. Each article carries a real named byline and a human editor of record, accountable for editorial standards, source policy, and disputes - the person whose name is on the door.
Review by default; auto-publish you can defend
Independent quality gates can hold any article for one-click human review, and nothing ships silently. Auto-publish is opt-in and runs the very same gates - trustworthy when it's unattended, not merely unchecked.
Compliance built in, not bolted on
EU AI Act Article 50 disclosure on anything published unattended, GDPR access, export and erasure on request, a registered DMCA agent, and cover images we draw rather than take off the open web, so there is no stock-image rights question to clear - standard on every plan.
A newsroom in any language
Any language, for any country - written in its own grammar and idiom rather than translated, held to the same quality bar, all under one subscription. In 11 countries it also takes the local newsroom register.
Your content, never locked in
Row-level scoping on every data access, a read-only pull API, and one-click export to WordPress WXR, Ghost, and Markdown with every image. You own the articles outright - no royalty, no attribution back to us.
If you searched BrandWell looking for the AI blog writer, you searched the old job. The rename went with a move toward buyer-intent data, and the writer came along as a side product. Mastheads keeps that its whole focus, every article fact-checked against sources, held for review by default, and shipped under a real byline.
Under the hood: it discovers stories in your niche, writes them in your voice, fact-checks against sources, illustrates, and publishes to your CMS, on your schedule.
How it worksCommon questions
Is BrandWell the same as Content at Scale?+
Is Mastheads a good BrandWell alternative?+
Does Mastheads have an AI detector like BrandWell?+
Does BrandWell still write blogs?+
Put your name on it.
Free 7-day trial - 10 articles, no card. Compare it against BrandWell on your own site.
Comparison reflects publicly available information about BrandWell as of 2026-08-11; features and pricing change, so check their site for current details. All product names and brands are the property of their respective owners.