Everything you need to promote us properly
The logos, the lines you can quote without checking with us first, and the handful of rules that keep both of us out of trouble. If you have not joined yet, the partner programme is the page to start on.
mastheads.app/r/your-code is the only link that gets attributed to you. Anything else sends us the customer and you nothing.
Brand assets
Two lockups, each in a light and a dark version, and they are the only ones. The SVGs are outlined, so nothing needs a font installed and nothing goes blurry at any size.
Full lockup, for light backgrounds
The same lockup in the dark ink, on transparency. Use this rather than recolouring the other one.
Colours
- Keep clear space around the lockup of at least the height of the dot's diameter, on every side.
- Use the light-background file on a light ground rather than recolouring the standard one.
- Scale the SVG. It is outlined, so it stays sharp at any size and needs no font installed.
- Drop to the mark alone when the lockup would be small enough that MASTHEADS stops being readable.
- Do not recolour, stretch, rotate, outline, add a shadow to, or otherwise redraw either lockup.
- Do not separate the wordmark from the mark and use it on its own. Those are the two approved lockups and a wordmark by itself is not one of them.
- Do not rebuild the name in your own typeface. Use the file.
- Do not use the mark as your profile picture or channel avatar. That reads as us posting.
- Do not lock our mark to your own so the pair reads as a joint product or a partnership badge we have not agreed.
- Do not add an (R). The marks are filed and not yet registered, and (R) on an unregistered mark is an offence under section 107 of the Trade Marks Act 1999.
Lines you can quote
Each of these is checked against the same source the programme terms are written from, so you can use them as they stand without asking us first. They describe the programme. For what the product does, quote our own pages rather than writing your own version.
Anyone signing up through my link gets 10% off their first payment.
I earn a commission if you subscribe through my link.
Partners earn 20% of what a customer they refer actually pays, for up to 12 months.
Subscription payments only. A credit pack does not count.
An annual payment is spread across 12 monthly instalments rather than paid as one lump.
Earnings are held and paid on the run 2 months later, and roll over until the balance reaches $50 USD.
Anyone can join, and accepting the programme terms is what makes you a partner. There is no application to be judged and no waiting list.
No partner has been paid yet, and we have not chosen a payout provider.
The rules
Short, and none of them are a surprise. They exist because a partner speaking for us badly costs us more than the referral was worth.
Disclose the relationship
Wherever your jurisdiction or your platform requires it, say that your link earns you a commission. We will never ask you to hide it, and we would rather you labelled it plainly than risk your standing with your own audience. The duty is yours and it exists whether or not our terms repeat it.
Quote our own pages for anything about the product
The lines above cover the programme. For what Mastheads does, quote this site rather than writing your own version - these pages are checked against the product, and a sentence you compose is not.
Say what you actually think, including the limits
We publish our own limits on this site. If something is not finished, you may say so. Honest coverage that mentions a gap does more for both of us than a review that reads as ours.
Do not promise a payment date or a payment method
Not to your audience, and not to someone you are recruiting into the programme. No partner has been paid yet, and until one has, nobody promises a date. The hold and the minimum are in the terms and you may quote them. A date, a provider and a method you may not.
Do not state a rate or a term we have not published
The published terms are the boundary. Do not negotiate a different rate in public, quote a threshold we have not set, or describe a tier structure - there are no tiers and no separate track for anyone, whatever the size of the audience.
Do not present yourself as Mastheads
No account, page, handle, ad or email that reads as though it comes from us. Do not use our mark as your avatar, do not sign off as the team, and do not answer support questions as if you work here. Send them to us instead.
Do not describe capabilities we do not have
If you are unsure whether something is true, the documentation is public and we will answer directly. Softening a claim costs you nothing; a wrong one is on both of us.
No unsolicited bulk email, and no posting where it breaks the rules
Not on our behalf, not for your own link. This is the fastest way out of the programme.
These sit alongside the Referral & Partner Programme Terms, which are the agreement itself. Where this page and that document differ, that document is the one that counts.
Your link
One link, one shape. Your code lives on your team, and the link itself is on the /referrals page in your dashboard.
mastheads.app/r/your-code
Replace the last part with your own code. It is the only link we attribute: a visitor who arrives any other way is a customer we cannot trace back to you, and there is no way to attach them afterwards.
It works whether or not it converts
The link records the click and sends the visitor on to mastheads.app with your code attached. If recording the click fails for any reason, the visitor still lands there. The redirect is the part that matters, and a failed count never stops it.
It records a count, and nothing else
No IP address, no user agent, no referring page. That is true of every link we hand out and it is not going to change for this programme, so pointing your audience at us does not hand us their browsing.
Do not shorten it in a way that hides it
A tracking wrapper of your own is fine. A shortener that disguises where the link goes is not, and on most platforms it breaks their rules as well as ours.
The link is not the disclosure
Attribution and disclosure are separate things. The link tells us who sent the customer; it does not tell your audience anything, which is what the first rule above is for.