Voice & quality

Voice and bylines

Choose a voice template, tune tone and style, and publish under real named bylines and author personas.

Every edition writes in a voice you set, not a generic default.

Start from a template

Pick from four voice templates - Wire reporter, Magazine feature, Conversational explainer, Industry analyst - or describe your own voice from scratch if none of the four fit what you're going for.

Tune the details

Beyond the template, set tone, reading level, point of view, and a style guide, so every article reads like your publication wrote it, not a generic model with the volume turned down.

Real bylines, multiple personas

Articles publish under real named bylines, not an anonymous "staff" tag. Run multiple author personas per publication, each carrying its own byline - useful if different sections or beats read better under different names.

Your voice travels with you

Switch your CMS destination later and your voice configuration stays exactly where you left it - templates, tone, and bylines all carry over. There's no reconfiguration tax for changing where the finished articles land.