Art Desk
It creates a picture for the article while the words are checked.
- IEditorial Director
- IISource Desk
- IIIPlanning Desk
- IVWriters Desk
- VFact Desk
- VIQA Desk
- VIIEditor-in-Chief
- VIIIStandards Desk
- XProduction Desk
The Art Desk starts after the Writers Desk and works alongside the Fact, QA, Editor-in-Chief and Standards desks. Its picture rejoins the article before the Production Desk.
The Art Desk creates a picture for an article with images turned on. It starts when the Writers Desk finishes and works alongside the checking desks so the final words and image arrive together.
It reads the headline and standfirst to understand the subject and its meaning, then follows your chosen visual style. Without that shared context, the picture could be generic or miss what makes the article specific. The desk makes no editorial decision about the facts.
One desk, one job. Nothing inside it is split into roles.
The Art Desk receives the headline and standfirst together, whether pictures are on and your chosen image style: realistic, editorial, illustration or minimal. The headline gives the subject, while the standfirst adds its meaning. That context lets the desk focus entirely on the visual without making decisions about the facts.
It hands the Production Desk the picture, its address and origin, plus alt text for screen readers. The picture follows the style selected in your settings and contains no text, logos or watermarks. The alt text is written again from the final headline and standfirst so it describes the article as it now stands.
4 things it holds to, on every piece it touches.
The picture illustrates this article.
The headline and standfirst travel together, giving the Art Desk the subject and its meaning.
Your chosen style carries through.
Every picture follows the look selected in your settings.
Images stay clean.
Every picture is created without text, logos or watermarks.
Alt text matches the article.
It is written again from the final headline and standfirst, so a screen reader describes the article as it now stands.
A headline names a new phone that may look unfamiliar. The standfirst explains that it is the maker's first folding phone. Together, they lead to an image of a folding phone rather than a generic handset, giving the article a picture that fits its subject.
The finished article shows the picture in your chosen style. Its description for screen readers is based on the final headline and standfirst so it matches the published article as it now stands.
What people ask about the Art Desk.
How does the Art Desk create an article image?
Which image style options are available?
Does the picture contain text, logos or watermarks?
How is alt text written for the final article?
When does the Art Desk make the picture?
Ten editorial desks,
on your next article.
7 days, 10 articles, no card. Every article shows its work.