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Creating content

Ask for an article

The writing surface - one field that reads what you type. A topic, a list, a page or your own brief, and the ten editorial desks write one source-backed article each.

The dashboard opens on one field. It is where you ask for an article, and it reads what you type rather than asking you to pick a mode first.

On this page

One line or many

  • Type one line - a topic or a headline - and it is one article.
  • Press Enter for a second line and the field becomes a list: one article per line, with a name for the run, numbered rows and an optional shared outline. This is an Assignment.
  • Delete back to one line and it is a single article again.

A line has to say something before anything can start. Two letters and a space is not a topic, and nothing arms until it is one.

Where the article goes

Above the field, the writing surface names where the article will be filed. At rest it says For you - your own profile, with your own defaults. Pick one of your domains and it shows that domain's name instead, and the article uses that domain's language, country, voice and defaults.

The eight ways in

The field covers the two most common requests. The other ways in are in the left rail, under Start with:

Way in What you give it What comes back
Article one topic or headline one article
Assignment a list of topics one article per line
Blueprint a saved structure and your own values one article per combination
From a URL a page you already have that page refreshed, rewritten or beaten
Head to head two subjects one comparison
Ranked list a subject and a count one ranked list
Explainer a term, or a list of terms one plain explanation per term
Dossier your own brief and up to 8 links one article written from that material only

Every way in runs the same ten editorial desks. They differ only in how the request is put together before the desks start.

What you see before you spend

Commit a single topic and the field rises, and a brief settles in underneath it:

  • a suggested headline
  • what the competition is doing - what the pages already ranking for the topic cover
  • secondary keywords worth using

Under the brief is the plan: the headline, the sections, and what each section must answer. The plan is a first draft, and it is yours to edit. Change a heading, cut a section, rewrite the direction. What you leave there is what comes back. An article has at most eight sections.

The kind of piece

Every article is one of seven kinds:

  • Article - plain and informational. The default.
  • News story
  • Blog post
  • How-to guide
  • Opinion
  • Humour / light-hearted
  • Personal story

Each domain sets its default kind in its Article defaults. When you ask for an article, the plan proposes the kind your own words point to, starting from that default, and you can change it before you press Write.

The kind changes how the article is written, never what it may claim. With Research on, every number, name, date and quotation still has to trace to a page the desks read. The opinions and the jokes are the writer's; the facts are not.

Explainer, Ranked list and Head to head are not kinds - they are ways in of their own, with their own shape.

Research: on or off

Research is on by default. The desks search the web, read the pages in full and write from them, with links inside the text.

Turn it off for a faster draft written from the model's own knowledge. You are asked to confirm before anything is spent, and the article is labelled Not source-backed wherever it appears.

Bring a list you already have

On the list surfaces, Upload reads .txt, .csv, .xlsx, .docx, .pdf and .json files, several at once. The formats are named on the button, and a sample you can copy sits behind the bulb beside it.

On From a URL, Upload also reads your sitemap, so you can pick the old pages that are due a refresh.

Speak instead of typing

The microphone in the field lets you dictate a topic. It uses your browser's own speech recognition (Chrome and Safari; the microphone does not appear in Firefox). It listens for one phrase and stops at a natural pause. The audio goes to your browser's maker, never to us or our AI providers, and it costs nothing.

Nothing you typed is thrown away

Leave a writing surface with work on it - with the Back arrow, your browser's Back button, Clear or New - and it asks whether to save or discard. Save keeps it as a saved list, a record in your account that survives a cleared cache and a different computer. Each surface offers back only what it saved, because a list of web addresses is not a list of topics. Saving the same thing twice keeps one copy.

Close the tab instead, and your browser asks whether you really want to leave. Even if you do, the writing surfaces keep what you typed in that browser, so it is there when you come back on the same computer.

What it costs

One article is one run of the desks, whichever way in you used. A list of twenty is twenty articles from your allowance. You see the cost and confirm it before anything is spent. If the desks find no usable sources for a topic, that article is not written and not charged.

New accounts get 10 articles free over 7 days, with no card.

Related: How an article happens · Write a single article · Review and approval