Publishing

Distribute

Turn a finished article into a LinkedIn post, an X thread, an email, key takeaways or FAQ schema - refine any of them with your feedback, and step back through versions.

An article that only lives on your site is half used. Distribute takes an article you already have and rewrites it into the shapes you share it in elsewhere - written from the article itself, not from a summary of it.

On this page

Five shapes

Shape	What you get	Use it for
LinkedIn post	A post that carries the article's main point	Sharing the piece with your professional audience
X thread	The article broken into a short thread	Walking followers through the key facts
Email	A newsletter-style email	Sending the piece to your list
Key takeaways	The main points as a short list	The top of the article, a summary box, or a slide
FAQ schema	Questions and answers in the structured format search engines read	Adding to the article's page so search engines can show its answers

How to use it

Open a finished article and choose Distribute.
Pick a shape and generate it.
Read it. Copy it out when it is right.

Refine it, and step back

Not quite right? Give it your feedback - "shorter", "less formal", "lead with the price change" - and regenerate that shape. Each version is kept, so you can step back through them and keep the one that worked, instead of losing a good draft to a worse one.

What costs, and what does not

Generating, regenerating and refining are paid actions. Distribute asks you once per article, naming the cost before anything runs - once per article rather than once per shape, because five shapes would mean five questions, and a question you have dismissed five times is one nobody reads by the sixth.

The cost stays visible after that question is answered. The panel shows which controls spend and which are free. Stepping between versions you already have is free, even though it sits on the same row as Regenerate, which costs a call.

Your facts, in a new shape

Distribute works from the finished article, so what it says comes from what the article says - and the article's facts were checked by the ten editorial desks. Read each shape before you post it all the same: a post written for a feed is shorter, and shortening can change emphasis.