Head to head
A comparison article that picks a side. Give it two names and it says which one wins and who the other suits, then shows the working section by section.
Use Head to head when a reader is choosing between two things and wants to be told which. You give it two names; it comes back as one finished article that answers the question up front and then shows the working.
"Notion vs Obsidian", "heat pump or gas boiler", "Lisbon or Porto for a long weekend" - any choice a reader is weighing up.
On this page
Type a name on each line
Write each one the way you want it to appear in print - "Notion", not "the notion app" - because both names go into the headline and into most of the headings exactly as typed.
It picks a side
The verdict comes first. The opening names a winner, and says who the other option is right for instead. The rest of the article shows how it got there, and the close comes back to the verdict.
That is the difference between a comparison and a feature table. A comparison that refuses to conclude is the one thing a reader who came to decide cannot use.
The shape
A head to head has eight sections - the verdict up front, then the two options compared point by point. As soon as both names are in, the shape and what the run will cost appear under the field, so you see the whole article plan before you send it. You can edit the headings and what each section covers before you spend.
Built on sources, like every article
Both sides are researched by the ten editorial desks from real pages, read in full. Every number, date and name in the comparison is checked by the Fact Desk against those pages. A claim about one product that no source supports is cut or marked for your review, not left in to make the verdict look stronger.
When to use something else
- More than two options: a Ranked list.
- One article about each option on its own: an Assignment with a line per option.
- Defining a single term: an Explainer.
Related: Ranked list · Assignment · How an article happens